Add multi-channel tracking: Facebook Pixel, TikTok Pixel, Pinterest Pixel, Snapchat Pixel & Twitter Effortlessly manage multiple tracking pixels, including Facebook Pixel, Meta Pixel, TikTok Pixel, Instagram Pixel, Snapchat Pixel, Pinterest Tag & Twitter Pixel. Bypass iOS 14 restrictions with Conversion API for accurate conversion tracking. Boost your ROAS with real-time reports and UTM parameters. Unlock advanced event tracking through Shopify web pixel integration and leverage server-side tracking for in-depth analytics on purchases, add-to-cart actions, and checkouts.Compatible with GDPR Effortlessly manage multiple tracking pixels, including Facebook Pixel, Meta Pixel, TikTok Pixel, Instagram Pixel, Snapchat Pixel, Pinterest Tag & Twitter Pixel. Bypass iOS 14 restrictions with Conversion API for accurate conversion tracking. Boost your ROAS with real-time reports and UTM parameters. Unlock advanced event tracking through Shopify web pixel integration and leverage server-side tracking for in-depth analytics on purchases, add-to-cart actions, and checkouts.Compatible with GDPR more Integrate server side tracking for Facebook Pixels and Tiktok Pixels Add multiple Facebook pixel & Tiktok pixels as backup, collection and niche tag GDPR-compliant tracking support for secure data management Infinite Pixel Tracking supports Facebook, TikTok, Snapchat, Pinterest & Twitter Fast US based support and team backed with years of DTC industry experience
UTM tracking Shopify Apps
Enhance your Shopify store with the best UTM tracking apps. Get insights on features, pricing, and user reviews for 2026.
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Advanced features of Google Analytics 4 for your store AD Google Analytics 4 to Advanced features of Google Analytics 4 for your store with customizable options. Having a correctly configured Google Analytics account for your Shopify store means that you can have confidence in the reports and numbers inside Google Analytics. AD Google Analytics 4 to Advanced features of Google Analytics 4 for your store with customizable options. Having a correctly configured Google Analytics account for your Shopify store means that you can have confidence in the reports and numbers inside Google Analytics. more GA4 property enables more robust cross-device and cross-platform tracking. Accurate reporting on unique users across platforms. No limits on the volume of data you can send. Automatic tracking for certain types of events. New set of engagement metrics for more accurate tracking.
Use AI to track every channel and page. Reveal what drives sales, retention, and customer value. Understand what drives first-time purchases, repeat buyers, and ROI across ads, email, organic, and more. AdAmplify uses AI-powered attribution and behavior modeling to help you improve retention, predict revenue, lower CAC, and boost LTV. Identify high-conversion and performing pages, retarget based on customer intent, and rely on server-side tracking for accurate, consistent attribution across every touchpoint. Understand what drives first-time purchases, repeat buyers, and ROI across ads, email, organic, and more. AdAmplify uses AI-powered attribution and behavior modeling to help you improve retention, predict revenue, lower CAC, and boost LTV. Identify high-conversion and performing pages, retarget based on customer intent, and rely on server-side tracking for accurate, consistent attribution across every touchpoint. more Get accurate attribution using first-party data and behavior insights Track conversions across channels with integrations to major marketing platforms Segment and retarget buyers based on past purchase behavior Convert more visitors to customers with insights from page performance analytics GA4 misses too much. Use your first-party data to see the full accurate picture
AI-based marketing analytics to scale ads profitably Admetrics is a 100% GDPR and CCPA-compliant marketing analytics platform designed to unify all paid and organic traffic sources delivering unique AI-based insights to improve ad performance. Get actionable insights into your customers' journeys, attribute sales to the right channels, and make data-driven decisions through a comprehensive dashboard containing more than 100 metrics. Use Admetrics's integrated statistics engine to test creatives, audiences, and campaigns across channels. Admetrics is a 100% GDPR and CCPA-compliant marketing analytics platform designed to unify all paid and organic traffic sources delivering unique AI-based insights to improve ad performance. Get actionable insights into your customers' journeys, attribute sales to the right channels, and make data-driven decisions through a comprehensive dashboard containing more than 100 metrics. Use Admetrics's integrated statistics engine to test creatives, audiences, and campaigns across channels. more Close iOS14+ tracking gaps with privacy-compliant tracking and attribution. Understand critical metrics on the ad-level, like ROAS, POAS, CAC, and 50+ more. Unify all paid and unpaid performance data in one easy-to-use dashboard. Improve efficiency with our S2S integration that passes data back to Meta. Use AI-based predictive audiences for retargeting and prospecting.
Take control of your Facebook (Meta), Instagram, and TikTok Ads via UTM tracking AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. AdWhatCost uses UTM parameters to build a bridge between the data of your Shopify store and your Facebook Ads & TikTok Ads. This way we can deliver a fast, accurate & reliable account of orders that were verifiably placed by visitors of your store who clicked on one of your ads within their customer journey – even on iOS. On top of that, our app calculates the profitability of your ads and delivers both traditional as well as advanced performance marketing KPIs such as ROAS, ROMI & ACOS. more Get verified performance data of your Facebook, Instagram, Meta and TikTok Ads Track the orders and revenue generated by individual UTM parameter sets Find out the profitability of your ads as well as of your store in general Gain insights into the purchase behavior of your customer cohorts over time Receive a daily email report of your store performance right to your inbox
AI-Powered Platform to Spot & Stop Revenue Roadblocks. The All-in-One E-Com & UX Solution. GermainUX is an AI-powered digital experience platform that detects frictions before—or immediately after—they impact the customer journey, explains why they occur, and applies intelligent automation to resolve them safely under your organization’s control. Backed by exceptional support, it empowers your team to boost conversion rates instantly—all at a fraction of the cost. GermainUX is an AI-powered digital experience platform that detects frictions before—or immediately after—they impact the customer journey, explains why they occur, and applies intelligent automation to resolve them safely under your organization’s control. Backed by exceptional support, it empowers your team to boost conversion rates instantly—all at a fraction of the cost. more Eliminate CX Friction & Boost Conversions. Gather Real-time Customer Feedback. Eliminate Frustrating, Dead-End Searches, Ineffective Chats. Make More Effective Decisions With AI-driven Insights. Catch Errors Before Your Customers Do.
AI image generator & photo editor for product photos. Background removal, model swap, platform ads. AI image generator and photo editor for product photos, product visuals, and platform ads. Our AI photo studio creates beautiful, professional-quality images with AI models, model swapping, background removal, photo-realistic custom backgrounds, bulk editor, and image enhancement. Generate high-converting ads for Instagram, TikTok, Facebook, and Google in seconds. Perfect for lifestyle shots, seasonal campaigns, and marketing assets. Transform any product photo into unlimited variations without AI image generator and photo editor for product photos, product visuals, and platform ads. Our AI photo studio creates beautiful, professional-quality images with AI models, model swapping, background removal, photo-realistic custom backgrounds, bulk editor, and image enhancement. Generate high-converting ads for Instagram, TikTok, Facebook, and Google in seconds. Perfect for lifestyle shots, seasonal campaigns, and marketing assets. Transform any product photo into unlimited variations without more AI image generator for product photos: lifestyle, seasonal, and studio images One-click background removal and replacement for marketplace-ready photos AI models and model swapping for diverse, inclusive fashion photography styles Bulk edit hundreds of images at once - perfect for large product catalogs Create platform-optimized ads for Instagram, TikTok, Facebook, and Google
Server-Side Tracking and First-Party Data to improve your marketing performance. Aimerce server-side tracking captures Shopify conversion events at the server level and sends first-party data directly to Meta, Google, and Klaviyo via Conversion API. It captures data lost to ad blockers and iOS updates. It extends visitor tracking from 24 hours or 7 days to a 1-year, enriches return visitor's session and provides the complete customer journey. With one-click integration for Klaviyo and Meta ads, accurate first-party data will improve email campaign revenue and ad ROAS. Aimerce server-side tracking captures Shopify conversion events at the server level and sends first-party data directly to Meta, Google, and Klaviyo via Conversion API. It captures data lost to ad blockers and iOS updates. It extends visitor tracking from 24 hours or 7 days to a 1-year, enriches return visitor's session and provides the complete customer journey. With one-click integration for Klaviyo and Meta ads, accurate first-party data will improve email campaign revenue and ad ROAS. more Server-side tracking, cross-device tracking, express checkout ClickID recovery. Identify more of your website traffic and built-in bot filtering. Send more cart abandonment emails through Klaviyo integration. One-click Meta Event Manager integrations and EMQ improvement. See Aimerce's revenue impact through user-friendly dashboards.
Airboxr provides advanced business analytics & tells you what to do. Right within your spreadsheets. Airboxr provides out-of-the-box sales reports, right within your spreadsheets: it automates the spreadsheet reports and models that revenue leaders already use. The platform connects to Shopify, Amazon, Meta, TikTok, & Google to create automated reports and deliver them into spreadsheets or Looker dashboards. Airboxr AI then tells you what to do. Airboxr supports finance, marketing, operations, and founders with additional custom report services... because every business is unique. Airboxr provides out-of-the-box sales reports, right within your spreadsheets: it automates the spreadsheet reports and models that revenue leaders already use. The platform connects to Shopify, Amazon, Meta, TikTok, & Google to create automated reports and deliver them into spreadsheets or Looker dashboards. Airboxr AI then tells you what to do. Airboxr supports finance, marketing, operations, and founders with additional custom report services... because every business is unique. more Automate profit analytics with Shopify, Amazon, and ad channel data. Analyze orders, inventory, POS sales & fulfillment metrics with a single click. Near real-time profit tracking for your business. Get CPA, CAC, LTV, AOV, and MER on your business within a single dashboard. Analyze best-selling products, design bundles, identify seasonal trends.
Digital Analytics, A/B testing, Session Replay & funnel analysis to improve your store conversion Get analytics that empower your teams with self-service insights into which store experiences and customer actions lead to better store conversion rate optimization (CRO.) Go beyond surface-level data and get detailed analytics on user behaviors, attributes, channels, and more. Deep dive into data with funnel analysis segmentation for customer insights optimize your store and marketing campaigns. Plus, watch your users through session replays to learn more about their behavior. Get analytics that empower your teams with self-service insights into which store experiences and customer actions lead to better store conversion rate optimization (CRO.) Go beyond surface-level data and get detailed analytics on user behaviors, attributes, channels, and more. Deep dive into data with funnel analysis segmentation for customer insights optimize your store and marketing campaigns. Plus, watch your users through session replays to learn more about their behavior. more Analytics for every touchpoint: site behavior, checkout steps and post-purchase. Analyze cart engagement, product popularity, checkout behavior, and more. Get real-time sales tracking alerts, never miss a drop in conversion rate again. Launch no-code A/B tests to optimize CRO in minutes. Get session replays which allow you to view your users' in action.
Effortlessly measure, analyze, and optimize website business performance Twik understands shoppers and predicts their intentions. Dive into your visitors' world with our smart analytics, and create a shopping experience that's uniquely tailored to each customer. Twik understands shoppers and predicts their intentions. Dive into your visitors' world with our smart analytics, and create a shopping experience that's uniquely tailored to each customer. more Actionable Insights: Understand user behavior to make better business decisions Trust Your Data: Enjoy reliable, cookie-free analytics Personalize Product Displays: Match products to shopper interests effortlessly Set It & Forget It: Let twik fine-tune your store personalization automatically Google Analytics: Seamless integration, improving data accuracy & richness
Analyzely lets you take advantage of all the benefits that come with using Google Analytics 4. The Analyzely - Google Analytics 4 app provides you with a comprehensive way to add Google Analytics to your store. With seamless integration with GA4, you'll be able to get a clear picture of your store's visitors and their behavior. Additionally, the app also offers automatic measurement ID integration, making it even easier for you to set up and start tracking your store's data. You can also view reports from the app dashboard, giving you a convenient way to monitor your store's performance. The Analyzely - Google Analytics 4 app provides you with a comprehensive way to add Google Analytics to your store. With seamless integration with GA4, you'll be able to get a clear picture of your store's visitors and their behavior. Additionally, the app also offers automatic measurement ID integration, making it even easier for you to set up and start tracking your store's data. You can also view reports from the app dashboard, giving you a convenient way to monitor your store's performance. more Seamless integration with GA4 for fast and accurate analysis (no coding needed) Improve your eCommerce strategy with comprehensive event tracking Standard & Ecommerce Report: Shows you important key store metrics in one place Empower precise purchase tracking through Server Side Event integration Enable GDPR friendly tracking to maintain data protection standards
Optimize your ad dollars by targeting high-value customers, reducing CAC and increasing ROAS. Angler AI helps brands increase profits by predicting customers' future purchases. Push improved segments to ad platforms to drive long-term ROAS and LTV. Find new, high-value customers from across the Web who you otherwise wouldn’t target, and optimize your campaigns to ensure top potential customers are being converted. More sophisticated marketers can: fine tune lookalike audiences; enhance their own data; and more! Get the power of an in-house data team for your business. Angler AI helps brands increase profits by predicting customers' future purchases. Push improved segments to ad platforms to drive long-term ROAS and LTV. Find new, high-value customers from across the Web who you otherwise wouldn’t target, and optimize your campaigns to ensure top potential customers are being converted. More sophisticated marketers can: fine tune lookalike audiences; enhance their own data; and more! Get the power of an in-house data team for your business. more Efficiently find higher LTV customers with our AI engine Stop targeting new customers who won’t stick around Seamlessly and securely connect your store's customer data Uncover insights about your top buying customers Maintain existing workflows and let Angler update in the background
Deduplicated ROAS, real CAC, and first-time purchaser analysis that matches your store revenue. Attribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI. Conversion API sends real data back to ad platforms, included free. Attribution tracks the real cost of acquiring each Shopify customer by pulling spend data from ad platform APIs and binding it to individual visitors. The result: deduplicated ROAS that matches your actual Shopify revenue, not inflated platform numbers. See which channels acquire new customers vs re-engage existing ones. Know when each channel's spend breaks even with cohort payback. Ask your data anything via AI. Conversion API sends real data back to ad platforms, included free. more Deduplicated ROAS that matches your actual Shopify revenue First-time purchaser report: new customers vs repeat by channel Cohort payback analysis showing when each channel breaks even AI analytics: ask your data questions via Claude or ChatGPT Conversion API feeds real data back to Google and Meta - free
All your data in one place with our easy-to-set-up business intelligence platform. Atom Analytics is a powerful tool for Shopify merchants to optimize their marketing efforts and drive sales. Atom Analytics syncs data across platforms by connecting with Meta Ads, Google Ads, and Shopify and many more platforms and presents it through user-friendly dashboards. Gain insights into your business performance and make data-driven decisions with ease. Atom Analytics is a powerful tool for Shopify merchants to optimize their marketing efforts and drive sales. Atom Analytics syncs data across platforms by connecting with Meta Ads, Google Ads, and Shopify and many more platforms and presents it through user-friendly dashboards. Gain insights into your business performance and make data-driven decisions with ease. more Integrate with Meta Ads, Google Ads, Google Analytics 4, Shopify and many more. Track ROAS, LTV, Ads Spent, CAC, CVR and more. Real-time alters over your email.
Identify abandoners after cookies break and feeds to Klaviyo to trigger the flows that recover sales Most shoppers leave without buying—but they can still be recovered. Attribuly helps you identify those visitors after cookies break, sync richer data to Klaviyo, and retarget them across ads and email. So you can recover more abandoned carts, re-engage high-intent shoppers and drive more revenue — then see what truly drives revenue with clear click- and view-through attribution. Most shoppers leave without buying—but they can still be recovered. Attribuly helps you identify those visitors after cookies break, sync richer data to Klaviyo, and retarget them across ads and email. So you can recover more abandoned carts, re-engage high-intent shoppers and drive more revenue — then see what truly drives revenue with clear click- and view-through attribution. more Identify hidden high-intent audiences Klaviyo pixels miss Retarget more audience with richer first-party data sent to Meta, Google & more See true ROAS beyond clicks — with view-through attribution across display ads Recover more shoppers by email enrichment in the US AllyClaw: Your AI analyst with all your business context.
Track your store profitability metrics, reveal everything that impacts your net profit in real-time BeProfit makes it easy to accurately track your true profit & loss in real time with an intuitive analytics dashboard and dozens of powerful profit-tracking reports and calculators. You can view and compare your profit from orders, products, countries, platforms, and shops in one place. See your cost breakdown and understand how they bite into your profitability. Understand how shipping, discounts, marketing, marketplace fees, and more impact your net profit, LTV, and retention performance. BeProfit makes it easy to accurately track your true profit & loss in real time with an intuitive analytics dashboard and dozens of powerful profit-tracking reports and calculators. You can view and compare your profit from orders, products, countries, platforms, and shops in one place. See your cost breakdown and understand how they bite into your profitability. Understand how shipping, discounts, marketing, marketplace fees, and more impact your net profit, LTV, and retention performance. more Stay on top of revenue, expenses, and profit - across all your shops. Live P&L - Get all your shops financial performance in real time. Know your real profit from products, orders, countries, platforms, and shops. Track your discounts and shipping profitability, LTV, and retention.
AI-based e-commerce expert & analyst that will help you daily making your store better Discover your AI-driven e-commerce assistant. From newcomers to seasoned store owners, navigate e-commerce effortlessly. Get daily insights to amplify sales, enhance AOV, and optimize conversion rates. Eliminate guesswork and make data-driven decisions without diving deep into complex analytics and reports. Transform your store's performance with ease, pushing it from good to outstanding. Discover your AI-driven e-commerce assistant. From newcomers to seasoned store owners, navigate e-commerce effortlessly. Get daily insights to amplify sales, enhance AOV, and optimize conversion rates. Eliminate guesswork and make data-driven decisions without diving deep into complex analytics and reports. Transform your store's performance with ease, pushing it from good to outstanding. more Binna will analyze your orders, and inform you of trends and anomalies. Binna will provide you clear & summerized insights about the store performance. Binna will help you in forecasting future sales and trends in your store.
See Your True Profit and Loss After All Costs. Know Which Campaigns And Products Actually Make Money Know exactly how much profit you keep after COGS, shipping, ad spend, and expenses. A complete profit tracker and profit calculator for your store. See your profit and loss across orders, products, and campaigns, and fix leaks quickly. Track which marketing channels drive profitable sales (not just conversions) and know the profit return (POAS) on every ad dollar. See which products and campaigns to scale, hold, or cut for profitable growth. Get actionable insights sent to your email and Slack. Know exactly how much profit you keep after COGS, shipping, ad spend, and expenses. A complete profit tracker and profit calculator for your store. See your profit and loss across orders, products, and campaigns, and fix leaks quickly. Track which marketing channels drive profitable sales (not just conversions) and know the profit return (POAS) on every ad dollar. See which products and campaigns to scale, hold, or cut for profitable growth. Get actionable insights sent to your email and Slack. more Profit dashboard with contribution margin, net profit cost and expense breakdown Track profit performance of products, countries, ads, and email campaigns See which ad channels drive real orders, ROAS, POAS with multi-touch attribution Custom cost and expense rules: COGS, shipping, by product, country, or quantity Profit reports and insights to see: what happened, why, and what to do next
Drive more sales in the post-cookie era by restoring customer identity. Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. Over half of third-party signal fidelity has been lost due to privacy changes by Apple and others, eroding marketing performance and attribution. Blotout builds your 1P ID graph amplifying your re-marketing via C-API and ESP providers driving significant ROAS on new and existing customers. Blotout takes minutes to set up and immediately increases your Event Match Quality score, driving down CPC, recovering lost carts, and delivering a powerful boost to your advertising ROI. more Lifetime customer ID that’s always accurate and never blocked No-code solution takes minutes to set up and immediately gets to work Universal C-API delivers marketing signals to all your growth channels Expand audiences on Meta, Klaviyo, and other platforms First-party data relationship builds customer loyalty and maintains compliance
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About UTM tracking Apps for Shopify
UTM tracking apps are essential tools for Shopify merchants looking to enhance their store's functionality and improve customer experience. These specialized applications help store owners streamline operations, increase sales, and provide better service to their customers.
When choosing a utm tracking app for your Shopify store, consider factors such as features, pricing, customer support, and compatibility with your theme and other apps. Reading reviews from other merchants can also provide valuable insights into the app's performance and reliability.
The apps listed on this page represent some of the best utm tracking solutions available in the Shopify App Store. Each has been selected based on its functionality, user ratings, and overall value for Shopify merchants.