StoreCensus

Browse All Shopify Apps

Discover the best Shopify apps to grow your business. Compare features, pricing, and reviews to find the perfect tools for your store.

Vendi e fattura senza pensieri con la nuova integrazione Danea Easyfatt di GetSync Trasferisci automaticamente gli ordini ricevuti da Shopify a Danea Easyfatt. Mantieni in sincronia il catalogo prodotti. Mostra sempre sul sito la reale disponibilità a magazzino.‍ A ordine importato puoi emettere fattura elettronica con Danea Easyfatt. GetSync per Danea Easyfatt ha accesso al nome, cognome, indirizzo, numero di telefono ed indirizzo del cliente per il suo corretto funzionamento. Se si tratta di un nuovo cliente, l’integrazione crea in autonomia la nuova voce in anagrafica. Trasferisci automaticamente gli ordini ricevuti da Shopify a Danea Easyfatt. Mantieni in sincronia il catalogo prodotti. Mostra sempre sul sito la reale disponibilità a magazzino.‍ A ordine importato puoi emettere fattura elettronica con Danea Easyfatt. GetSync per Danea Easyfatt ha accesso al nome, cognome, indirizzo, numero di telefono ed indirizzo del cliente per il suo corretto funzionamento. Se si tratta di un nuovo cliente, l’integrazione crea in autonomia la nuova voce in anagrafica. more Trasferimento ordini da Shopify a Easyfatt Allineamento real time prodotti e giacenze Gestisci l’ordine come vuoi su Easyfatt

5.0(Reviews)

GetSync per Fatture in Cloud. L’automatismo per la gestione semplificata delle tue vendite. Trasferisci in automatico gli ordini ricevuti da Shopify a Fatture in Cloud. Mantieni in sincronia il catalogo prodotti. Mostra sempre sul sito la reale disponibilità a magazzino.‍ A ordine importato puoi emettere fattura elettronica con Fatture in Cloud. GetSync per Fatture in Cloud ha accesso al nome, cognome, indirizzo, numero di telefono ed indirizzo del cliente per il suo corretto funzionamento. Se si tratta di un nuovo cliente, l’integrazione crea in autonomia la nuova voce in anagrafica. Trasferisci in automatico gli ordini ricevuti da Shopify a Fatture in Cloud. Mantieni in sincronia il catalogo prodotti. Mostra sempre sul sito la reale disponibilità a magazzino.‍ A ordine importato puoi emettere fattura elettronica con Fatture in Cloud. GetSync per Fatture in Cloud ha accesso al nome, cognome, indirizzo, numero di telefono ed indirizzo del cliente per il suo corretto funzionamento. Se si tratta di un nuovo cliente, l’integrazione crea in autonomia la nuova voce in anagrafica. more Import ordini con associazione / creazione cliente Cataloghi e giacenze sempre aggiornati Libertà nella gestione dell’ordine in Fatture in Cloud

5.0(Reviews)

Green Future Project allows you to invest in environmental projects with every order. Decarbonise as you sell. Through Green Future Project’s sustainability plug-in you’ll be able to invest in planting trees or preserving forests for every transaction that is finalised on your e-commerce. By communicating this to your clients on your website and checkout, you’ll be able to engage them in your purpose. Plus, you’ll have access to a personalised dashboard that will allow you to track, report and visualise your positive impact in real time. Decarbonise as you sell. Through Green Future Project’s sustainability plug-in you’ll be able to invest in planting trees or preserving forests for every transaction that is finalised on your e-commerce. By communicating this to your clients on your website and checkout, you’ll be able to engage them in your purpose. Plus, you’ll have access to a personalised dashboard that will allow you to track, report and visualise your positive impact in real time. more Decide if to invest with each item, order placed or a share of your sales You can choose to enable contributions from your customers, too Access your dashboard to visualise your climate positive impact in real time Invest in a selection of certified and science-backed climate projects Share in full transparency your climate action progress through impact cards

0.0(Reviews)

Empower Your Customers: Design Personalized Products Your Way, According to Your Rules (On Demand) gfx provides advanced customization tools for enabling unique products in your store. Built from collaborative experience with global sellers, gfx gives your store a new suite of tools for fun and interactive products. Let your fans collaborate with YOU! They can customize and personalize your designs using flexible templates and configurable rules with endless options. gfx provides advanced customization tools for enabling unique products in your store. Built from collaborative experience with global sellers, gfx gives your store a new suite of tools for fun and interactive products. Let your fans collaborate with YOU! They can customize and personalize your designs using flexible templates and configurable rules with endless options. more Create, publish, customize and print on-demand personalized products Upload your assets & easily set rules on customization and personalization Advanced AI protects against unwanted content and quickly moderate what’s submit Plug in with your favorite print-on-demand solution to avoid upfront costs Our support team is available to help you along the way with any questions.

0.0(Reviews)

Recover inactive customers with blinking Browser Tab - Animate Tab Title with custom Icon and Emoji An advanced toolkit to control Browser Tab Title! The App helps you to recover sales from inactive customers: when a customer leaves your page - remind them to come back with Blinking Browser Title and Icon animation. App features: - Track visitors that switch to other browser tabs - Animate Title and Favicon: blink, swap, zoom-in - Help your site to get noticed among other browser tabs - Reduce cart abandonment rate - Google Analytics integration An advanced toolkit to control Browser Tab Title! The App helps you to recover sales from inactive customers: when a customer leaves your page - remind them to come back with Blinking Browser Title and Icon animation. App features: - Track visitors that switch to other browser tabs - Animate Title and Favicon: blink, swap, zoom-in - Help your site to get noticed among other browser tabs - Reduce cart abandonment rate - Google Analytics integration more Speak to customers before they close your Browser Tab: animate Title and Icon Be creative: blink, flash or zoom Tab Icon and Title, show a secret coupon code See how your strategy performs right in Google Analytics dashboard

5.0(Reviews)

Upgrade your Product Page with a slideshow Image Gallery. Follow the best practices and sell more! This app replaces your product page gallery with a high-converting slider ‣ Add photo gallery of product pictures in one click! ‣ Now your customers can navigate easier, see images and product video in slides & image grid, image carrousel ‣ All features: images slider with arrows and thumbnails, image magic zoom product photo slider, magnify, autoplay video player, show product gallery, product page images for variants (multiple variant images), product image zoom, slide show lightbox. This app replaces your product page gallery with a high-converting slider ‣ Add photo gallery of product pictures in one click! ‣ Now your customers can navigate easier, see images and product video in slides & image grid, image carrousel ‣ All features: images slider with arrows and thumbnails, image magic zoom product photo slider, magnify, autoplay video player, show product gallery, product page images for variants (multiple variant images), product image zoom, slide show lightbox. more Easy install - choose the best images layout for your product page image gallery Select image carousel type, arrows, colors, thumbs, video player & image zoom Optimized for Mobile - swipe Product Images and Video just as in Instagram Variant Images - show images of the selected variant only in a slideshow Rich Media support - play product videos and show product 3D models in AR

4.9(Reviews)

Preview product images + add to cart on collection page via quick view popup and hover slider. Preview detailed product info right on your collection page with no slow page reloads! Now instead of viewing a single product picture on a collection page, your customers can swipe through a slider revealing multiple images, open a popup with full product description and add to cart Features: add slideshow, carousel, slider for product images on collection page. Add arrows to slide preview images. Show second image on hover effect, reveal second picture, quick view for product images on mobile Preview detailed product info right on your collection page with no slow page reloads! Now instead of viewing a single product picture on a collection page, your customers can swipe through a slider revealing multiple images, open a popup with full product description and add to cart Features: add slideshow, carousel, slider for product images on collection page. Add arrows to slide preview images. Show second image on hover effect, reveal second picture, quick view for product images on mobile more Upgrade your collection page - preview product images on hover and in a popup Quick view popup - add to cart right from the collection page Optimized for mobile - swipe and preview product pictures in a slider Reduce shopping time - add hover effects or product images slideshow

4.6(Reviews)

Giddh Accounting empowers store owners to automate their accounting and inventory management. One of the most important aspects of running a successful online store is accounting. Having a good accounting system in place will help you track your sales, expenses, and profits. Key Benefits: 1. Save time and energy in managing different software for these tasks. 2. Easier to generate reports and keep track of store finances. 3. Automate invoice creation and updation as per order status. 4. Two way Inventory sync to ensure clear visibility of item availability. One of the most important aspects of running a successful online store is accounting. Having a good accounting system in place will help you track your sales, expenses, and profits. Key Benefits: 1. Save time and energy in managing different software for these tasks. 2. Easier to generate reports and keep track of store finances. 3. Automate invoice creation and updation as per order status. 4. Two way Inventory sync to ensure clear visibility of item availability. more Sell from multiple warehouses, apply relevant taxes and generate e-way bills. Automate creation and sharing of recurring invoices and send payment reminders. Auto sync-inventory, create custom units and buy/sell in separate units.

1.0(Reviews)

Turn your offline products, services & experiences into sellable online vouchers Turn your Shopify products, services, or experiences into sellable vouchers, tickets, passes, offers, and more with QR code scanning. Sell digital vouchers as part of your omnichannel strategy! A completely contactless experience; drive online traffic in-store with O2O campaigns, simplify click-and-collect sales, and minimize back and forth with customers - just scan to get order info to quickly fulfill vouchers & orders. Shopper’s QR codes are mobile-friendly to facilitate easy redemption. Turn your Shopify products, services, or experiences into sellable vouchers, tickets, passes, offers, and more with QR code scanning. Sell digital vouchers as part of your omnichannel strategy! A completely contactless experience; drive online traffic in-store with O2O campaigns, simplify click-and-collect sales, and minimize back and forth with customers - just scan to get order info to quickly fulfill vouchers & orders. Shopper’s QR codes are mobile-friendly to facilitate easy redemption. more Easily create branded vouchers using your existing Shopify products A scannable QR code is created for each gift or paid voucher Each QR code is unique, redeem only once, set expiry dates, and more Add useful info to vouchers: email, phone, Facebook messenger, store location Review what vouchers were sold and redeemed through our dashboard

5.0(Reviews)

Motivate your customers to spend more with free gift with purchase (GWP) & BOGO offers. Unlock the power of free gifts to boost sales and loyalty. Our app lets you easily create custom gift offers—like BOGO, Buy X Get Y, or free shipping—without coding or design skills. Set your rules, add a message, and launch your campaign in minutes. Unlock the power of free gifts to boost sales and loyalty. Our app lets you easily create custom gift offers—like BOGO, Buy X Get Y, or free shipping—without coding or design skills. Set your rules, add a message, and launch your campaign in minutes. more Gift Rules – Set rules like Spend X, Buy X Get Y, or Collection-based Auto Add to Cart – Add free gifts automatically (optional) Fast & Easy – Launch gift offers in minutes, no coding needed Mobile Friendly – Smooth, responsive gift offers on all devices Multi-language – Popup now translatable via Shopify Translate app

4.8(Reviews)

Add quantity breaks, automatic volume discounts, upsells, BOGO & Buy X get Y deals to increase AOV! Increase your AOV and boost conversion rates with our simple Bundle Builder. Easily set up quantity breaks and offer attractive volume discounts to encourage larger purchases. Set up "Buy X get Y" & BOGO deals. Create discounted upsells. Tailor fonts and colors to match your brand. Monitor additional revenue generated in the main dashboard. Create bundles for specific products or entire collections - our app offers the flexibility you need. Enjoy fast, friendly, and exceptional live support. Increase your AOV and boost conversion rates with our simple Bundle Builder. Easily set up quantity breaks and offer attractive volume discounts to encourage larger purchases. Set up "Buy X get Y" & BOGO deals. Create discounted upsells. Tailor fonts and colors to match your brand. Monitor additional revenue generated in the main dashboard. Create bundles for specific products or entire collections - our app offers the flexibility you need. Enjoy fast, friendly, and exceptional live support. more Select which products or collections are eligible for volume discount. Create Buy X get Y & BOGO deals. Set up upsells. Percentage or dollar discounts. Adjust the fonts, colors and styling to match your store's look & feel. See how much additional revenue you've generated in the app's dashboard. Helpful live customer support & native Shopify user experience.

5.0(Reviews)

Create, import, update & send gift cards in bulk. Refund on gift card. Discount codes & store credit Gift Card Factory improves gift card experience by allowing your customers to send and schedule gift card delivery directly from PDP using Gift Card Postman extension. By using our app you can also save a lot of time when creating gift cards. Just with few clicks you can autogenerate thousands of gift cards and get them delivered to your email. Additionally you can import any existing gift cards from other platforms. Your customers can easily use their old gift cards on your new Shopify store. Gift Card Factory improves gift card experience by allowing your customers to send and schedule gift card delivery directly from PDP using Gift Card Postman extension. By using our app you can also save a lot of time when creating gift cards. Just with few clicks you can autogenerate thousands of gift cards and get them delivered to your email. Additionally you can import any existing gift cards from other platforms. Your customers can easily use their old gift cards on your new Shopify store. more Autogenerate or import gift cards from other systems Bulk create discount codes or bulk add store credit to customer accounts Update any gift card property (including balance and expiry date) Refund orders on gift cards Create automated flows with our Create Gift Card flow extension

4.9(Reviews)

The all-in-one app for customisable, reloadable gift cards! New feature: Video greetings! Gift Card Hero is designed to solve the gifting dilemma by offering a system that allows users to easily purchase, send and redeem gift cards. The gift card app lets you upload your custom designs or use predefined ones, top-up a gift card balance, sell physical gift cards along with eGift vouchers and use POS tools. This app is a all-in-one tool to Grow revenue during seasonal holidays, build long-lasting customer relationships via personalized giftcard certificates and acquire new customers. Gift Card Hero is designed to solve the gifting dilemma by offering a system that allows users to easily purchase, send and redeem gift cards. The gift card app lets you upload your custom designs or use predefined ones, top-up a gift card balance, sell physical gift cards along with eGift vouchers and use POS tools. This app is a all-in-one tool to Grow revenue during seasonal holidays, build long-lasting customer relationships via personalized giftcard certificates and acquire new customers. more Gift card schedule send. Video greetings Bulk tools (import, generator, update, mass send) via csv files Gift card balance top-up/reload. Gift card balance check widget Unused balance reminders. Easy one click setup, fast support, design customisations, API for devs.

4.9(Reviews)

Easily manage gift card sales with We Gifts. Offer SMS/email options, generate bulk cards and B2B. We Gifts simplifies gift card management for Shopify store owners. With We Gifts, store owners can manage gift cards, offer customers the option to send gift cards by SMS or email, and generate bulk gift cards grouped by client name for B2B sales. We Gifts stands out with its bulk gift card grouping, list exporting, usage tracking, and sales statistics features. Our app solves manual gift card management, streamlines the gift card sales process, and saves your time. We Gifts simplifies gift card management for Shopify store owners. With We Gifts, store owners can manage gift cards, offer customers the option to send gift cards by SMS or email, and generate bulk gift cards grouped by client name for B2B sales. We Gifts stands out with its bulk gift card grouping, list exporting, usage tracking, and sales statistics features. Our app solves manual gift card management, streamlines the gift card sales process, and saves your time. more Gift Card Management: Simplified gift card management in one central location Customer Options: Send gift cards by SMS/email with a personalized design Bulk Generation: Generate bulk gift cards & group by client name for B2B sales Usage Tracking: Track gift card usage & gain valuable insights Sales Statistics: Monitor gift card sales & performance with detailed statistics

5.0(Reviews)

AI-powered designs and advanced management tools to elevate gift card sales and customer engagement. Gift Cards Suite + AI streamlines gift card management with efficient, customizable solutions. Create unique, engaging gift cards using AI-powered designs. Automate notifications, balance tracking, and order fulfillment to simplify operations. Bulk-create gift cards and offer customizable product pages for customers to send personalized gift cards. Enhance your storefront with promotional widgets, and tailor everything to your brand with adjustable settings and custom CSS. Gift Cards Suite + AI streamlines gift card management with efficient, customizable solutions. Create unique, engaging gift cards using AI-powered designs. Automate notifications, balance tracking, and order fulfillment to simplify operations. Bulk-create gift cards and offer customizable product pages for customers to send personalized gift cards. Enhance your storefront with promotional widgets, and tailor everything to your brand with adjustable settings and custom CSS. more AI-Generated Gift Card Designs: Create unique gift cards with AI-powered designs Advanced Gift Card Management: Edit, track, and analyze gift cards effortlessly. Bulk Gift Card Creation: Generate multiple gift cards via CSV upload or UI. Notifications: Automate customer alerts for unused or expiring gift cards. Automated Fulfillment: Automatically process gift card orders and manage refunds

5.0(Reviews)
BulkEmailSMS+15 more

Gift Check Pro makes it simple to let customers check gift card balances on POS and Storefronts Gift Check Pro is the go-to app for checking gift card balances on Shopify for POS and Online Stores. Our gift card management app is perfect for merchants who want to enhance the customer experience by allowing easy balance checks directly on their website. By streamlining balance inquiries, you save time and improve customer satisfaction, making gift card management simple and efficient. Track issued, redeemed, and outstanding gift card balances within our liability report. Gift Check Pro is the go-to app for checking gift card balances on Shopify for POS and Online Stores. Our gift card management app is perfect for merchants who want to enhance the customer experience by allowing easy balance checks directly on their website. By streamlining balance inquiries, you save time and improve customer satisfaction, making gift card management simple and efficient. Track issued, redeemed, and outstanding gift card balances within our liability report. more POS & Storefronts: Easily check remaining gift card balances. Liability Report: Monitor issued, redeemed, and outstanding gift card balances. QR Scan & Check: Create QR Code linked to gift card balance page Reduce Support Tickets: Eliminate support tickets around gift card balances Available for All: We serve all Shopify and Shopify Plus plans.

0.0(Reviews)

Add customizable gift options to enhance shopping experience and boost sales Gift Options Plus lets you easily add gift features through intuitive widgets. Offer gift wrapping, noshi, message cards, and more on product, cart, or checkout pages. Each widget is fully customizable to match your store's design. Setup takes just 3 steps, and our support team is always ready to help with any questions. Perfect for boosting sales during holidays and special occasions by enhancing your customers' shopping experience. Gift Options Plus lets you easily add gift features through intuitive widgets. Offer gift wrapping, noshi, message cards, and more on product, cart, or checkout pages. Each widget is fully customizable to match your store's design. Setup takes just 3 steps, and our support team is always ready to help with any questions. Perfect for boosting sales during holidays and special occasions by enhancing your customers' shopping experience. more Add options to product, cart, and checkout pages; manage from central dashboard Offer gift options like message cards to enhance shopping experience Support for multilingual shops with customizable widget text per language Easy setup with instant activation and free engineer support

3.7(Reviews)

Gift+ boosts engagement and AOV by enabling unique, trackable discount codes for targeted promotions Gift Plus is a powerful tool for simplifying discount campaigns, enabling the creation of unique, shareable codes with support for both fixed and percentage-based discounts. The app streamlines the setup of Buy X, Get Y promotions, automating complex discount structures for ease of use. Each code is fully trackable, providing insights into usage and revenue, allowing clear attribution to specific marketing campaigns. Gift Plus is a powerful tool for simplifying discount campaigns, enabling the creation of unique, shareable codes with support for both fixed and percentage-based discounts. The app streamlines the setup of Buy X, Get Y promotions, automating complex discount structures for ease of use. Each code is fully trackable, providing insights into usage and revenue, allowing clear attribution to specific marketing campaigns. more Fixed-value or percentage-based discounts on selected products with unique code Discount Code based gift with purchase. Effortless setup with a clear, intuitive interface for promotions.

0.0(Reviews)

Grow high-margin sales exponentially with gift registry, wedding registry, baby registry, wishlist Gift Reggie's advanced gift registry, wedding registry and baby registry app helps you sell more, with fewer returns, at full price. Easily add a gift registry and wishlist to your shop and let your customers create a gift list and invite their friends and family, with no acquisition cost! Customizable and managed directly in Shopify (including POS), Gift Reggie takes on the look of your theme, creating great brand experiences. Our dedicated support team is standing by to get you started! Gift Reggie's advanced gift registry, wedding registry and baby registry app helps you sell more, with fewer returns, at full price. Easily add a gift registry and wishlist to your shop and let your customers create a gift list and invite their friends and family, with no acquisition cost! Customizable and managed directly in Shopify (including POS), Gift Reggie takes on the look of your theme, creating great brand experiences. Our dedicated support team is standing by to get you started! more Advanced Shopify gift registry, wedding registry and baby registry app Easily create beautiful gift registries, gift lists and wishlists Perfect for baby shower registry, bridal registry and general gift registration Grow high-margin sales and reduce returns with wedding registry, baby registry Customizable customer and staff email notifications for gift registry actions

4.8(Reviews)

📊 Shopify App Statistics & Insights

Explore data-driven insights about Shopify app usage, trends, and market dynamics across millions of stores.

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We've analyzed thousands of Shopify apps to identify the top performers in each category based on ratings and install counts.

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3D/AR/VRAbandoned cartAccessibilityAccountingAccounts and loginAdsAdvertising - OtherAffiliate programsAnalyticsAnimation and effectsAnti theftBadges and iconsBannersBlogsBulk editorCart customizationCash on delivery (COD)ChatCheckout - OtherCollectionsContent - OtherCookie consentCountdown timerCurrency and translationCustom file uploadCustom products - OtherCustomer loyalty - OtherDelivery and pickupDesign elements - OtherDigital productsDiscountsDonationsDropshippingEmail marketingERPEvent bookingFAQFinances - OtherFormsFraudGeolocationGift cardsGift wrap and messagesGifts - OtherGiveaways and contestsHelpdeskImage editorImage galleryImages and media - OtherInternationalization - OtherInventory - OtherInventory optimizationInventory syncInvoices and receiptsLegalLoyalty and rewardsMarketing - OtherMarketplacesMetafieldsMobile app builderNavigation and menusNFTs and tokengatingNotifications - OtherOperations - OtherOrder editingOrder limitsOrder trackingOrders - OtherPage builderPayment options - OtherPaymentsPop-upsPre-ordersPricing - OtherPricing optimizationPricing quotesPrint on demand (POD)Product bundlesProduct comparisonProduct contentProduct display - OtherProduct feedsProduct reviewsProduct variantsPromotions - OtherRetailReturns and exchangesReturns and warranty - OtherSearch and filtersSearch and navigation - OtherSecurity - OtherSelling in person - OtherSelling online - OtherSEOShippingShipping ratesShipping solutions - OtherSite optimization - OtherSKU and barcodesSMS marketingSocial proofSocial trust - OtherSourcing options - OtherStaff notificationsStock alertsStore data importerStore locatorStorefronts - OtherSubscriptionsSupport - OtherSurveysTaxesThird-party logistics (3PL)Upsell and bundles - OtherUpsell and cross-sellVideo and livestreamWarranties and insuranceWeb pushWholesaleWishlistsWorkflow automation

Find the Perfect Shopify Apps for Your Store in 2026

Our comprehensive Shopify app directory helps you discover the best tools to grow your e-commerce business. Whether you're looking for marketing automation, inventory management, customer support, or any other functionality, our directory makes it easy to find, compare, and choose the right apps for your needs.

Why Use Shopify Apps in 2026?

Shopify apps extend the functionality of your store, helping you automate tasks, improve customer experience, increase sales, and streamline operations. With thousands of apps available, you can customize your store to meet your specific business requirements without needing custom development.

The right combination of Shopify apps can transform your online store by:

How to Choose the Right Shopify App in 2026

When selecting apps for your Shopify store, consider these critical factors:

Popular Shopify App Categories

Explore our comprehensive collection of Shopify apps across these essential categories:

Browse our categories, read detailed app descriptions, and compare features to make informed decisions for your Shopify store. Our directory is regularly updated to ensure you have access to the latest and most effective e-commerce tools.

Frequently Asked Questions About Shopify Apps

Are Shopify apps worth the investment?

Yes, quality Shopify apps are typically worth the investment as they can significantly increase your store's functionality, improve customer experience, and boost sales. Many apps offer free trials or freemium models, allowing you to test their value before committing to a paid plan.

How many Shopify apps should I install?

It's best to be selective with your app installations. Too many apps can slow down your store and create conflicts. Focus on essential apps that address your specific business needs. Start with 5-10 core apps and evaluate their performance before adding more.

Can Shopify apps affect my store's loading speed?

Yes, some apps can impact your store's performance. Apps that add JavaScript to your storefront or make numerous API calls can slow down page loading times. Always monitor your store's performance after installing new apps and remove any that cause significant slowdowns.

What are the must-have Shopify apps for new stores?

New Shopify stores should prioritize apps for SEO, email marketing, analytics, social proof, and abandoned cart recovery. These categories address the fundamental needs of growing e-commerce businesses and typically offer the best return on investment.

Are free Shopify apps good enough or should I use paid ones?

While some free apps offer good functionality, paid apps generally provide more features, better support, and regular updates. Consider your specific needs and budget. Many successful stores use a mix of free and paid apps, investing in paid options for critical business functions.